Make it six.
Late on Thursday, Churchill Downs launched its TwinSpires-branded online sports betting platform in Tennessee. It was the sixth app to launch in the state since November. William Hill launched in the state earlier this month as the fifth operator.
The first three months of wagering in the state saw more than $520 million in total handle.
CDI eager to launch ahead of March Madness
The launch for the Kentucky-based gambling company coincided with the start of the 2021 NCAA men’s college basketball tournament. Regulators recently approved its application for a license.
“We are excited to launch our state-of-the-art TwinSpires sports betting mobile app in Tennessee just in time for March Madness,” Bill Mudd, president and COO of CDI, said in a statement. “Tennessee sports enthusiasts will be eligible for our best-ever player sign-up bonus, as well as continued market-leading promotions, all within our industry-leading sports mobile app and desktop product.”
According to a presser, TwinSpires recently named Brett Favre as its brand ambassador.
CDI will have some work cut out for it in the Tennessee market. It’s currently a virtual three-way race among DraftKings, FanDuel, and BetMGM.
In addition to the aforementioned books, WynnBET is also close to a Tennessee launch.
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